Why Comment as a Page?
Engaging with users directly as your page fosters a sense of community and authenticity. It humanizes your brand, making it more approachable and relatable. A study by Hootsuite found that brands responding to comments on Facebook receive 10x more comments!
The Art of Commenting
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Navigate to your page, tap the three horizontal lines (menu), then select ‘Settings & Privacy’ > ‘Settings’. Scroll down to ‘Your Facebook Information’ and tap ‘Login Apps’. Here, you can manage the apps that have access to your account. Ensure ‘Facebook Pages Manager’ is included.
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When composing a comment, you’ll notice an icon resembling a person’s silhouette at the bottom left of the text box. Tap it, and select your page from the list that appears. Now, your comments will be posted as your page, not your personal account.
Best Practices for Commenting
Respond promptly:
Quick responses show users you value their input. Aim to respond within an hour.
Be consistent:
Regular engagement builds trust and fosters a loyal community.
Stay professional:
Maintain a friendly yet professional tone. Avoid jargon or overly technical language that may confuse users.
Personalize responses:
Address users by their name and tailor your response to their specific comment or question.
Case Study: The Success Story of Brand X
Brand X, a popular mobile game developer, saw a 30% increase in user engagement after implementing a dedicated community manager to respond as the page on Facebook. This strategy not only boosted user satisfaction but also improved brand visibility and recognition.
