Fortnite is one of the most popular mobile games in the world, with millions of users playing it every day. One way that developers can increase engagement and retention is by offering bonus goals that reward players for completing certain tasks or achievements within the game.
What are Bonus Goals?
Bonus goals are additional objectives or challenges that players can complete within a game or app to earn rewards or incentives. These goals are designed to encourage players to continue playing the game or using the app, and they can be used to drive engagement and retention.
How to Create Effective Bonus Goals for Fortnite Mobile App
1. Know Your Audience
The first step in creating effective bonus goals is to know your audience. Who are your target players? What are their interests and motivations? By understanding your audience, you can create goals that are relevant and engaging for them. For example, if your target audience is made up of teenagers who enjoy competitive games, you might create a goal that rewards players for completing a certain number of multiplayer matches within a specific timeframe.
2. Set Realistic Goals
It’s important to set realistic goals that are achievable for your players. If the goals are too difficult or unrealistic, players may become discouraged and stop trying. On the other hand, if the goals are too easy, players may not feel a sense of accomplishment or motivation to continue playing. Aim for goals that are challenging but achievable, and that provide players with a sense of progress and achievement as they work towards them.
3. Offer Rewards That Are Meaningful
The rewards you offer for completing bonus goals should be meaningful and valuable to your players. This might include in-game currency, rare items or weapons, or exclusive access to new content or features. The rewards should be appealing enough to motivate players to complete the goals, but not so overpowering that they become complacent or disinterested.
4. Make the Goals Visible and Accessible
The bonus goals you create should be visible and accessible to your players. This might include displaying them on the game’s home screen or within the settings menu, and providing clear instructions on how to complete them. Make it easy for players to track their progress towards the goals and see what they need to do next to earn the rewards.
5. Test and Iterate
Finally, it’s important to test and iterate on your bonus goals regularly. Monitor player engagement and retention rates, and make adjustments as needed to improve the effectiveness of your goals. This might include tweaking the difficulty level, changing the rewards offered, or adding new goals to keep players engaged and motivated.
Case Study: How Bonus Goals Increased Player Engagement in Fortnite Mobile App
Epic Games, the developers of Fortnite, have been very successful in using bonus goals to increase player engagement and retention. One example of this is their “100 Days of Summer” event, which challenged players to complete a series of tasks and achievements within a specific timeframe. The rewards for completing these tasks included rare items and weapons, as well as exclusive access to new content and features.
The event was a huge success, with millions of players participating and completing the challenges. As a result, player engagement and retention rates increased significantly, and Fortnite became even more popular than ever before. The “100 Days of Summer” event showed that bonus goals can be an effective way to drive engagement and retention, as long as they are well-designed and meaningful to the target audience.
