1. Understand Your Audience
Before you can create a successful bonus goal campaign, you need to understand who your target audience is and what motivates them. In the case of Fortnite, this means understanding the game’s features and mechanics, as well as the preferences and behaviors of its players. By doing this, you can design a goal that resonates with your audience and encourages them to participate in your app.
One way to do this is by conducting user research through surveys, focus groups, or A/B testing. You can also analyze user data to gain insights into their behavior patterns and preferences within the game. This will help you understand what types of challenges and rewards are most likely to be successful, as well as how to design your campaign to maximize engagement.
2. Create Engaging Challenges
Once you have a good understanding of your audience, it’s time to start designing your bonus goals. The key here is to create challenges that are both engaging and challenging enough to motivate users to participate. This might involve offering in-game rewards or exclusive content for completing certain tasks or achieving specific milestones.
One example of a successful bonus goal campaign is the “Fortnite: Battle Royale – Season 9 Challenges.” These challenges were designed to incentivize players to keep coming back and playing throughout the season, with rewards ranging from new outfits to exclusive emotes and dances. By offering these challenges, Epic Games was able to increase engagement rates and drive downloads of the app.
3. Make Your Goals Accessible
While challenging goals can be effective at motivating users, it’s important to make sure that they’re also accessible to your target audience. This means designing challenges that are easy to understand and complete, with clear instructions and progress tracking tools to help users stay on track.
One example of a mobile app that does this well is “Zombies Run!” This app encourages users to run in real life while avoiding zombie hordes and collecting virtual currency, with challenges designed to be completed in short bursts throughout the day. By making the goals accessible and easy to complete, Zombies Run! has been able to build a loyal user base and drive downloads of the app.
4. Use Social Media to Promote Your Goals
Finally, social media can be an excellent tool for promoting your bonus goal campaign and driving engagement with your app. By creating engaging content that showcases your goals and rewards, you can attract new users and keep existing ones coming back.
One example of a mobile app that does this well is “Candy Crush Saga.” This app uses social media to promote its daily challenges, offering exclusive rewards for completing them and encouraging users to share their progress with friends and family. By using social media to promote its goals, Candy Crush Saga has been able to build a massive user base and drive downloads of the app.
FAQs
Q: How do I design a bonus goal campaign that works for my app?
A: To design a successful bonus goal campaign, you need to understand your audience, create engaging challenges, make your goals accessible, and use social media to promote them.
Q: What types of rewards can I offer in my bonus goal campaign?
A: Rewards can include in-app purchases, exclusive content, or access to premium features. The key is to offer rewards that are valuable enough to motivate users to participate in your app’s challenges.
Q: How long should my bonus goal campaign last?
A: Your campaign should be long enough to keep users engaged and motivated, but not so long that they lose interest or move on to other apps. A good rule of thumb is to set achievable goals with daily or weekly deadlines.
